Flyers are everywhere. They're used to promote pizzas, tourist
attractions, village fetes, near enough everything. And there's a reason
people are using them: they work! They're quick to create - your
artwork could be ready almost instantly or at worst in a handful of
days. They're quick to get printed - local or online printers are used
to doing them so can often turn the job round quickly. People read and
react to them, which is the most important part.
The precise nature of your flyer will depend on your business but they almost all follow roughly the same format:
That really is all there is to creating flyers.Sure, you have to decide what each of those components uses. But if you've ever done any advertising before you can use that as a basis. And if you haven't then a quick look online will give you an idea what your competitors are doing.
Which reminds me, you can use the flyer design as a special offer page on your website as well, so it does double-duty.
Once your flyers are printed, it's time to get them out to potential customers.
If you're a retail outlet then handing your flyers out in the street or distributing them door to door are two old fashioned but still effective ways.
If you're going down the route of handing them out in the street, make sure the people you use look smart and ideally that they're in your company brand clothing. If you've got a mascot for your business - or can adopt one for a day or two - that's even better as they attract attention.
If you're delivering door to door, run some checks afterwards to make sure that the people you use are doing what you're paying them for.
Business to business flyers are best handed out face to face rather than being pushed through closed doors in the dead of night. It's more personal and gets a better response.
Talking of response, measure it. Because that way you'll know what worked best.
And remember to repeat any campaign that's been successful rather than letting it just stay in your company archive, never to be used again.
- A single sheet of paper - one of a handful of stock sizes (A5 or A4 here in the UK, Letter or Legal in the USA)
- Most likely printed in colour on one side with the second side maybe in colour, maybe just black ink.
- Sometimes use pictures
- Almost always have a big headline
- Almost always have at least one offer
- Almost always have a call to action - website address or Facebook page plus a phone number
That really is all there is to creating flyers.Sure, you have to decide what each of those components uses. But if you've ever done any advertising before you can use that as a basis. And if you haven't then a quick look online will give you an idea what your competitors are doing.
Which reminds me, you can use the flyer design as a special offer page on your website as well, so it does double-duty.
Once your flyers are printed, it's time to get them out to potential customers.
If you're a retail outlet then handing your flyers out in the street or distributing them door to door are two old fashioned but still effective ways.
If you're going down the route of handing them out in the street, make sure the people you use look smart and ideally that they're in your company brand clothing. If you've got a mascot for your business - or can adopt one for a day or two - that's even better as they attract attention.
If you're delivering door to door, run some checks afterwards to make sure that the people you use are doing what you're paying them for.
Business to business flyers are best handed out face to face rather than being pushed through closed doors in the dead of night. It's more personal and gets a better response.
Talking of response, measure it. Because that way you'll know what worked best.
And remember to repeat any campaign that's been successful rather than letting it just stay in your company archive, never to be used again.
Check this out if you'd like to know more about getting more sales with flyers and take a look at this video for even more ideas.
Article Source:
http://EzineArticles.com/?expert=Trevor_Dumbleton
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